The Matzo Project
The Matzo Project offers a diverse range of matzo-based products that cater to various dietary preferences, including vegan, kosher, nut-free, and dairy-free options. Its product line includes versatile pancake mixes, flavorful matzo chips in various sizes and flavors, and convenient matzo ball soup kits. With a focus on natural ingredients and traditional recipes, The Matzo Project provides both classic and innovative options for those seeking quality and variety in their pantry staples.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 2 of 24 Bay Area grocers. how many stores stock the brand.
16 products in the catalog. how deep the product line is (saturating).
spans 2 categories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are The Matzo Project (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as The Matzo Project · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to The Matzo Project in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
the full The Matzo Project lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.
Sold at
Where to find The Matzo Project · Bay Area
2 storefronts across 2 grocers carry it · tap a pin to open the store.
Opportunities
New doors · no The Matzo Project in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show The Matzo Project· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with The Matzo Project Matzo Crumbs · its most-distributed SKU (1 door) in Bread Crumbs, the biggest opening. The closest open door is United Markets · 2 rivals already on that shelf.