The Matzo Project vs Manischewitz · Bay Area shelf head-to-head
The Matzo Project and Manischewitz, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Manischewitz carries more Brand PowerManischewitz is in more Bay Area grocersManischewitz fields the deeper lineup
The Matzo Project
Manischewitz
22
brand power
61
16
products
35
2
categories
17
2
grocers
13
$8.19
avg price
$6.40
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ The Matzo Project▭ Manischewitz
Distribution · 30% of score8·54
T
carried in 2 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score74
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only The Matzo Project
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only The Matzo Project · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: The Matzo Project · Manischewitz