The Matzo Project vs Streit's · Bay Area shelf head-to-head
The Matzo Project and Streit's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Streit's carries more Brand PowerStreit's is in more Bay Area grocersStreit's fields the deeper lineup
The Matzo Project
Streit's
22
brand power
44
16
products
19
2
categories
7
2
grocers
6
$8.19
avg price
$6.85
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ The Matzo Project▭ Streit's
Distribution · 30% of score8·25
T
S
carried in 2 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score74·79
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only The Matzo Project
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only The Matzo Project · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: The Matzo Project · Streit's