Reading the shelf…
Tillen Farms is a U.S.-based brand specializing in natural pickled vegetables and cherries. Their products are known for being 100% natural, free from preservatives, artificial ingredients, and corn sweeteners. The brand emphasizes minimal processing to maintain the fresh flavors of their produce, sourced primarily from Washington State's Yakima Valley.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 9 of 24 Bay Area grocers. how many stores stock the brand.
7 products in the catalog. how deep the product line is (saturating).
spans 6 categories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Tillen Farms (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Tillen Farms · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Tillen Farms in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every Tillen Farms product in stock, cheapest first.




18 storefronts across 9 grocers carry it · tap a pin to open the store.
Bay Area grocers where neither the digital catalog nor our shelf photos show Tillen Farms· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Tillen Farms Spicy Pickled Baby Cucumbers · its most-distributed SKU (1 door) in Pickles, the biggest opening. The closest open door is United Markets · 3 rivals already on that shelf.
~19% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 46% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
already on that shelf: mezzetta, jeff's garden, aunt nellie's
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Tillen Farmsthat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Canned Cherries, Other Pickled Goods, Other Prepared Deli Salads · +1 more
open here: Other Pickled Goods, Other Prepared Deli Salads, Pickled Vegetables · +1 more
open here: Canned Cherries, Other Prepared Deli Salads, Pickles
open here: Other Prepared Deli Salads, Pickled Vegetables, Pickles
open here: Pickled Vegetables, Pickles
open here: Pickled Vegetables, Pickles
open = the store meaningfully carries that category (real depth, not a token SKU) and Tillen Farms sells it elsewhere but has no SKU here.