Welch's at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
Welch's is a well-established brand known for its fruit-based products, including fruit snacks, juices, jellies, and jams.
It’s already on the shelf here, with 3 SKUs across 2 categories. The growth is depth and breadth: 2 categories to widen and 3 new doors to enter, replicated across all 2 stores.
Lead with Fruit Snacks, Mixed Fruit, Family Size in Gummy Fruit Snacks.
Pacific Market stocks gummy fruit snacks thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 2 other Bay Area grocers.
Pacific Market carries fruit juice & blends in real depth, 104 SKUs against a fleet median of 39, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is gummy fruit snacks: Pacific Market stocks only 5 there, so Welch's Fruit Snacks, Mixed Fruit, Family Size stands out rather than blending in. Lead with the gummy fruit snacks, and position the fruit juice & blends as a finishing or gift item.
Pacific Market merchandises 5 of the 5 categories the brand sells.
non-gmo against the store's assortment lean.
brand excitement 35/100.
enters a thin gummy fruit snacks shelf as a point of difference.
The full runway · across 2 stores
Every category Welch's plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 2 of 15 SKUs. Room to widen the line.
On shelf here, but only 1 of 4 SKUs. Room to widen the line.
How it prices
Where it would price in gummy fruit snacks. Each dot is a product on the shelf, by its cost per oz (hover for which). Welch's (orange) sits below the shelf.
What to bring to expand
Welch's’ SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →
