Wild Planet at Driver's Market
Driver's Market is a independent grocer running 1 Bay Area store.
Wild Planet Foods is a U.S.-based company dedicated to sustainably sourced seafood and organic land-based products.
It’s already on the shelf here, with 7 SKUs across 3 categories. The growth is depth and breadth: 3 categories to widen and 1 new door to enter.
Lead with Salmon, Wild Pink in Canned Salmon.
Driver's Market stocks canned salmon thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 3 other Bay Area grocers.
The more differentiated opening is canned salmon: Driver's Market stocks only 4 there, so Wild Planet Salmon, Wild Pink stands out rather than blending in.
Driver's Market merchandises 4 of the 9 categories the brand sells.
keto, non-gmo, organic against the store's assortment lean.
brand excitement 65/100.
enters a thin canned salmon shelf as a point of difference.
The full runway
Every category Wild Planet plays in across the Bay Area grocers we track, and where it stands at Driver's Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 4 of 20 SKUs. Room to widen the line.
On shelf here, but only 2 of 5 SKUs. Room to widen the line.
What to bring to expand
Wild Planet’s SKUs Driver's Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Driver's Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Driver's Market profile →
