Zoe's Meats at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
Zoe's Meats is an artisan cured meat company founded in 2007, based in Petaluma, California.
It’s already on the shelf here, with 6 SKUs across 5 categories. The growth is depth and breadth: 4 categories to widen and 2 new doors to enter, replicated across all 2 stores.
Lead with Applewood Smoked Uncured Bacon in Sliced Bacon.
Pacific Market stocks sliced bacon thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is sliced bacon: Pacific Market stocks only 6 there, so Zoe's Meats Applewood Smoked Uncured Bacon stands out rather than blending in.
Pacific Market merchandises 10 of the 11 categories the brand sells.
grass-fed, non-gmo, organic against the store's assortment lean.
brand excitement 50/100.
enters a thin sliced bacon shelf as a point of difference.
The full runway · across 2 stores
Every category Zoe's Meats plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 2 of 4 SKUs. Room to widen the line.
On shelf here, but only 1 of 7 SKUs. Room to widen the line.
What to bring to expand
Zoe's Meats’ SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →
