100 Coconuts vs Vita Coco · Bay Area shelf head-to-head
100 Coconuts and Vita Coco, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Vita Coco carries more Brand PowerVita Coco is in more Bay Area grocersVita Coco fields the deeper lineup100 Coconuts sits further up the premium end
100 Coconuts
Vita Coco
12
brand power
54
2
products
20
1
categories
3
2
grocers
16
28.4¢
price per fl oz
28.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ 100 Coconuts▭ Vita Coco
Distribution · 30% of score8·67
1
carried in 2 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only 100 Coconuts
no top category Vita Coco doesn’t also play in.
only Vita Coco
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only 100 Coconuts · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: 100 Coconuts · Vita Coco
