2nd Shift Brewing vs Spindrift · Bay Area shelf head-to-head
2nd Shift Brewing and Spindrift, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Spindrift carries more Brand PowerSpindrift is in more Bay Area grocersSpindrift fields the deeper lineup
2nd Shift Brewing
Spindrift
13
brand power
65
4
products
75
1
categories
5
1
grocers
21
-
avg price
$7.83
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ 2nd Shift Brewing▭ Spindrift
Distribution · 30% of score4·88
2
carried in 1 of 24 Bay Area grocers·carried in 21 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only 2nd Shift Brewing
no top category Spindrift doesn’t also play in.
only Spindrift
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only 2nd Shift Brewing · 0
no exclusive doors — everywhere 2nd Shift Brewing is, Spindrift is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: 2nd Shift Brewing · Spindrift