4sisters vs Koda Farms · Bay Area shelf head-to-head
4sisters and Koda Farms, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Koda Farms is in more Bay Area grocers4sisters sits further up the premium end
4sisters
Koda Farms
25
brand power
26
5
products
7
3
categories
3
4
subcategories
4
4
grocers
7
42.7¢
price per oz
31.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ 4sisters▭ Koda Farms
Distribution · 30% of score17·29
carried in 4 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Grains1 vs 1 SKUs
only 4sisters
only Koda Farms
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only 4sisters · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: 4sisters · Koda Farms