A&w vs Zevia · Bay Area shelf head-to-head
A&w and Zevia, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Zevia carries more Brand PowerZevia is in more Bay Area grocersZevia fields the deeper lineup
A&w
Zevia
30
brand power
48
15
products
51
1
categories
4
2
subcategories
9
8
grocers
10
10.9¢
price per fl oz
12.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ A&w▭ Zevia
Distribution · 30% of score33·42
A
carried in 8 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score71·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only A&w
no top category Zevia doesn’t also play in.
only Zevia
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only A&w · 2
only Zevia · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: A&w · Zevia
