ABC+ vs Matiz · Bay Area shelf head-to-head
ABC+ and Matiz, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Matiz carries more Brand PowerMatiz is in more Bay Area grocersMatiz fields the deeper lineup
ABC+
Matiz
27
brand power
60
20
products
28
3
categories
7
3
subcategories
15
2
grocers
17
$13.99
avg price
$10.64
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ ABC+▭ Matiz
Distribution · 30% of score8·71
A
carried in 2 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score81·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only ABC+
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only ABC+ · 0
no exclusive doors — everywhere ABC+ is, Matiz is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: ABC+ · Matiz