Abe's vs Just Desserts · Bay Area shelf head-to-head
Abe's and Just Desserts, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Abe's carries more Brand PowerJust Desserts is in more Bay Area grocersAbe's fields the deeper lineupJust Desserts sits further up the premium end
Abe's
Just Desserts
51
brand power
39
31
products
14
5
categories
2
5
subcategories
3
9
grocers
12
61.2¢
price per oz
$1.05
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Abe's▭ Just Desserts
Distribution · 30% of score38·50
carried in 9 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Brownies2 vs 1 SKUs
only Abe's
only Just Desserts
no top category Abe's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Just Desserts · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Abe's · Just Desserts
