Abe's vs Sugar Plum · Bay Area shelf head-to-head
Abe's and Sugar Plum, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Abe's carries more Brand PowerAbe's is in more Bay Area grocersAbe's fields the deeper lineupSugar Plum sits further up the premium end
Abe's
Sugar Plum
51
brand power
27
31
products
12
5
categories
4
5
subcategories
8
9
grocers
2
61.2¢
price per oz
$1.08
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Abe's▭ Sugar Plum
Distribution · 30% of score38·8
S
carried in 9 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score92·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Abe's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Abe's · Sugar Plum
