Absolutely Gluten Free vs Edward & Sons · Bay Area shelf head-to-head
Absolutely Gluten Free and Edward & Sons, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Edward & Sons carries more Brand PowerEdward & Sons is in more Bay Area grocersEdward & Sons fields the deeper lineupEdward & Sons sits further up the premium end
Absolutely Gluten Free
Edward & Sons
20
brand power
57
4
products
26
2
categories
11
6
grocers
16
$1.33
price per oz
$1.30
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Absolutely Gluten Free▭ Edward & Sons
Distribution · 30% of score25·67
A
carried in 6 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Absolutely Gluten Free
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Absolutely Gluten Free · 1
only Edward & Sons · 11
both sides measured by the same instruments on the same shelves · see each brand’s full page: Absolutely Gluten Free · Edward & Sons