Acme Bread Company vs Udi's · Bay Area shelf head-to-head
Acme Bread Company and Udi's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Acme Bread Company carries more Brand PowerAcme Bread Company is in more Bay Area grocersAcme Bread Company fields the deeper lineup
Acme Bread Company
Udi's
53
brand power
44
27
products
19
4
categories
5
12
subcategories
11
15
grocers
13
61.5¢
price per oz
74.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Acme Bread Company▭ Udi's
Distribution · 30% of score63·54
carried in 15 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Acme Bread Company
only Udi's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Acme Bread Company · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Acme Bread Company · Udi's
