Acure vs Mychelle · Bay Area shelf head-to-head
Acure and Mychelle, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Acure carries more Brand PowerAcure is in more Bay Area grocersAcure fields the deeper lineup
Acure
Mychelle
43
brand power
27
26
products
9
3
categories
2
12
subcategories
5
5
grocers
2
$5.15
price per fl oz
$14.80
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Acure▭ Mychelle
Distribution · 30% of score21·8
M
carried in 5 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score89·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mychelle
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mychelle · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Acure · Mychelle
