Aidells vs Olympia Provisions · Bay Area shelf head-to-head
Aidells and Olympia Provisions, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Aidells carries more Brand PowerAidells is in more Bay Area grocersAidells fields the deeper lineupOlympia Provisions sits further up the premium end
Aidells
Olympia Provisions
44
brand power
38
18
products
9
2
categories
3
6
subcategories
8
15
grocers
10
33.8¢
price per oz
65.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Aidells▭ Olympia Provisions
Distribution · 30% of score63·42
A
carried in 15 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score78
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Aidells
only Olympia Provisions
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Aidells · Olympia Provisions
