Aidells vs Silva Sausage · Bay Area shelf head-to-head
Aidells and Silva Sausage, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Aidells carries more Brand PowerAidells is in more Bay Area grocersAidells fields the deeper lineupSilva Sausage sits further up the premium end
Aidells
Silva Sausage
44
brand power
22
18
products
4
2
categories
2
6
subcategories
3
15
grocers
7
33.8¢
price per oz
83.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Aidells▭ Silva Sausage
Distribution · 30% of score63·29
A
carried in 15 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score78
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Aidells
only Silva Sausage
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Aidells · Silva Sausage
