Alaffia vs Everyone · Bay Area shelf head-to-head
Alaffia and Everyone, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Everyone carries more Brand PowerEveryone is in more Bay Area grocersEveryone fields the deeper lineupEveryone sits further up the premium end
Alaffia
Everyone
37
brand power
64
23
products
49
3
categories
5
5
subcategories
9
3
grocers
6
69.3¢
price per fl oz
90.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Alaffia▭ Everyone
Distribution · 30% of score13·25
carried in 3 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Hair Care9 vs 4 SKUs
only Alaffia
only Everyone
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Alaffia · 0
no exclusive doors — everywhere Alaffia is, Everyone is too.
only Everyone · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Alaffia · Everyone
