Alaffia vs Shikai · Bay Area shelf head-to-head
Alaffia and Shikai, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Shikai carries more Brand PowerShikai is in more Bay Area grocersShikai fields the deeper lineupShikai sits further up the premium end
Alaffia
Shikai
37
brand power
47
23
products
40
3
categories
5
5
subcategories
9
3
grocers
4
69.3¢
price per fl oz
$1.55
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Alaffia▭ Shikai
Distribution · 30% of score13·17
carried in 3 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Body Care13 vs 18 SKUs
only Alaffia
no top category Shikai doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Alaffia · 1
only Shikai · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Alaffia · Shikai
