Alameda Soda Co. vs Nixie · Bay Area shelf head-to-head
Alameda Soda Co. and Nixie, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nixie carries more Brand PowerNixie is in more Bay Area grocersNixie fields the deeper lineupAlameda Soda Co. sits further up the premium end
Alameda Soda Co.
Nixie
11
brand power
56
3
products
43
1
categories
3
3
subcategories
5
1
grocers
19
20.8¢
price per fl oz
11.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Alameda Soda Co.▭ Nixie
Distribution · 30% of score4·79
carried in 1 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Alameda Soda Co.
no top category Nixie doesn’t also play in.
only Nixie
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Alameda Soda Co. · 0
no exclusive doors — everywhere Alameda Soda Co. is, Nixie is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Alameda Soda Co. · Nixie