Alden's vs Goodpop · Bay Area shelf head-to-head
Alden's and Goodpop, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Goodpop carries more Brand PowerGoodpop is in more Bay Area grocersGoodpop fields the deeper lineup
Alden's
Goodpop
13
brand power
58
3
products
31
1
categories
7
1
grocers
18
$8.26
avg price
$8.48
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Alden's▭ Goodpop
Distribution · 30% of score4·75
A
carried in 1 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Alden's
no top category Goodpop doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Alden's · 0
no exclusive doors — everywhere Alden's is, Goodpop is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Alden's · Goodpop
