Alec's Ice Cream vs Tillamook · Bay Area shelf head-to-head
Alec's Ice Cream and Tillamook, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tillamook carries more Brand PowerTillamook is in more Bay Area grocersTillamook fields the deeper lineupAlec's Ice Cream sits further up the premium end
Alec's Ice Cream
Tillamook
42
brand power
67
23
products
127
2
categories
6
3
subcategories
21
14
grocers
20
66.9¢
price per fl oz
21.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Alec's Ice Cream▭ Tillamook
Distribution · 30% of score58·83
carried in 14 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Alec's Ice Cream
only Tillamook
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Alec's Ice Cream · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Alec's Ice Cream · Tillamook
