Lining them up…
Alec's Ice Cream and Tillamook, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
the same four weighted signals scored on both brands’ own pages.
carried in 14 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
who stocks each brand right now · shared, and each brand’s exclusive doors.
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Alec's Ice Cream · Tillamook
23 products in the catalog·127 products in the catalog
spans 2 categories · 3 subcategories·spans 6 categories · 21 subcategories
~1% average share on the shelves it competes on·~2% average share on the shelves it competes on
