Aleia's vs Progresso · Bay Area shelf head-to-head
Aleia's and Progresso, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Progresso carries more Brand PowerProgresso is in more Bay Area grocersProgresso fields the deeper lineupAleia's sits further up the premium end
Aleia's
Progresso
20
brand power
51
4
products
70
2
categories
5
2
subcategories
6
10
grocers
12
83.4¢
price per oz
32.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Aleia's▭ Progresso
Distribution · 30% of score42·50
carried in 10 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Aleia's
only Progresso
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Progresso · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Aleia's · Progresso
