Alessi vs Riso Scotti · Bay Area shelf head-to-head
Alessi and Riso Scotti, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Alessi carries more Brand PowerAlessi is in more Bay Area grocersAlessi fields the deeper lineup
Alessi
Riso Scotti
49
brand power
12
22
products
2
9
categories
2
10
grocers
1
$4.96
avg price
$10.94
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Alessi▭ Riso Scotti
Distribution · 30% of score42·4
A
R
carried in 10 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score84·15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Riso Scotti
no top category Alessi doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Alessi · Riso Scotti
