Alexandre Family Farm vs Kefir Lab · Bay Area shelf head-to-head
Alexandre Family Farm and Kefir Lab, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Alexandre Family Farm carries more Brand PowerAlexandre Family Farm is in more Bay Area grocersAlexandre Family Farm fields the deeper lineupKefir Lab sits further up the premium end
Alexandre Family Farm
Kefir Lab
53
brand power
39
14
products
11
7
categories
2
8
subcategories
3
17
grocers
9
33.1¢
price per fl oz
$1.10
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Alexandre Family Farm▭ Kefir Lab
Distribution · 30% of score71·38
carried in 17 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Alexandre Family Farm
only Kefir Lab
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Alexandre Family Farm · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Alexandre Family Farm · Kefir Lab
