Alexandre Family Farm vs Organic Pastures · Bay Area shelf head-to-head
Alexandre Family Farm and Organic Pastures, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Alexandre Family Farm carries more Brand PowerAlexandre Family Farm is in more Bay Area grocersAlexandre Family Farm fields the deeper lineupAlexandre Family Farm sits further up the premium end
Alexandre Family Farm
Organic Pastures
53
brand power
7
14
products
3
7
categories
1
8
subcategories
1
17
grocers
3
33.1¢
price per fl oz
17.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Alexandre Family Farm▭ Organic Pastures
Distribution · 30% of score71·13
O
carried in 17 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Alexandre Family Farm
only Organic Pastures
no top category Alexandre Family Farm doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Alexandre Family Farm · Organic Pastures