Alexandre Family Farm vs Parmalat · Bay Area shelf head-to-head
Alexandre Family Farm and Parmalat, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Alexandre Family Farm carries more Brand PowerAlexandre Family Farm is in more Bay Area grocersAlexandre Family Farm fields the deeper lineup
Alexandre Family Farm
Parmalat
53
brand power
9
14
products
2
7
categories
1
8
subcategories
1
17
grocers
1
$7.67
avg price
$5.59
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Alexandre Family Farm▭ Parmalat
Distribution · 30% of score71·4
P
carried in 17 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score69
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Alexandre Family Farm
only Parmalat
no top category Alexandre Family Farm doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Alexandre Family Farm · Parmalat