Alexia vs Peasant Pies · Bay Area shelf head-to-head
Alexia and Peasant Pies, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Alexia carries more Brand PowerAlexia is in more Bay Area grocersAlexia fields the deeper lineupPeasant Pies sits further up the premium end
Alexia
Peasant Pies
48
brand power
15
24
products
3
3
categories
2
16
grocers
2
53.8¢
price per oz
$1.36
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Alexia▭ Peasant Pies
Distribution · 30% of score67·8
P
carried in 16 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score86·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Alexia
only Peasant Pies
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Alexia · Peasant Pies