Alma Semillera vs Mission · Bay Area shelf head-to-head
Alma Semillera and Mission, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mission carries more Brand PowerMission is in more Bay Area grocersMission fields the deeper lineupAlma Semillera sits further up the premium end
Alma Semillera
Mission
21
brand power
59
5
products
54
3
categories
6
3
subcategories
8
4
grocers
12
$1.11
price per oz
28.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Alma Semillera▭ Mission
Distribution · 30% of score17·50
carried in 4 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Alma Semillera
only Mission
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Alma Semillera · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Alma Semillera · Mission