Alma Semillera vs Primavera · Bay Area shelf head-to-head
Alma Semillera and Primavera, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Primavera carries more Brand PowerPrimavera is in more Bay Area grocersPrimavera fields the deeper lineup
Alma Semillera
Primavera
21
brand power
47
5
products
15
3
categories
4
4
grocers
15
$1.11
price per oz
79.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Alma Semillera▭ Primavera
Distribution · 30% of score17·63
carried in 4 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Alma Semillera
only Primavera
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Alma Semillera · 0
no exclusive doors — everywhere Alma Semillera is, Primavera is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Alma Semillera · Primavera