Aloha vs Misfits · Bay Area shelf head-to-head
Aloha and Misfits, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Aloha carries more Brand PowerAloha is in more Bay Area grocersAloha fields the deeper lineupMisfits sits further up the premium end
Aloha
Misfits
54
brand power
14
43
products
4
4
categories
1
14
grocers
2
$1.85
price per oz
$1.97
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Aloha▭ Misfits
Distribution · 30% of score58·8
M
carried in 14 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score97·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Aloha
only Misfits
no top category Aloha doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Aloha · Misfits
