Aloha vs Rello · Bay Area shelf head-to-head
Aloha and Rello, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Aloha carries more Brand PowerAloha is in more Bay Area grocersAloha fields the deeper lineup
Aloha
Rello
54
brand power
9
43
products
2
4
categories
1
14
grocers
1
$9.32
avg price
$4.00
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Aloha▭ Rello
Distribution · 30% of score58·4
R
carried in 14 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score97·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Aloha
only Rello
no top category Aloha doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Aloha · Rello
