Aloha vs Unite Food · Bay Area shelf head-to-head
Aloha and Unite Food, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Aloha carries more Brand PowerAloha is in more Bay Area grocersAloha fields the deeper lineup
Aloha
Unite Food
54
brand power
14
43
products
4
4
categories
1
14
grocers
2
$9.32
avg price
$3.32
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Aloha▭ Unite Food
Distribution · 30% of score58·8
U
carried in 14 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score97·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Aloha
only Unite Food
no top category Aloha doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Aloha · Unite Food
