Alouette vs Boursin · Bay Area shelf head-to-head
Alouette and Boursin, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Boursin carries more Brand PowerBoursin is in more Bay Area grocersBoursin fields the deeper lineup
Alouette
Boursin
24
brand power
34
6
products
9
3
categories
2
4
subcategories
2
5
grocers
14
$1.35
price per oz
$1.57
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Alouette▭ Boursin
Distribution · 30% of score21·58
A
B
carried in 5 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score39·53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Alouette
only Boursin
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Alouette · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Alouette · Boursin
