Alternative Baking Company, Inc. vs Lofthouse · Bay Area shelf head-to-head
Alternative Baking Company, Inc. and Lofthouse, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Alternative Baking Company, Inc. carries more Brand PowerAlternative Baking Company, Inc. is in more Bay Area grocers
Alternative Baking Company, Inc.
Lofthouse
26
brand power
0
14
products
12
1
categories
2
5
subcategories
7
7
grocers
2
$3.52
avg price
$7.30
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Alternative Baking Company, Inc.▭ Lofthouse
Distribution · 30% of score29·8
L
carried in 7 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Alternative Baking Company, Inc.
no top category Lofthouse doesn’t also play in.
only Lofthouse
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Alternative Baking Company, Inc. · 6
only Lofthouse · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Alternative Baking Company, Inc. · Lofthouse