Alvarado Street Bakery vs One Mighty MIll · Bay Area shelf head-to-head
Alvarado Street Bakery and One Mighty MIll, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Alvarado Street Bakery carries more Brand PowerAlvarado Street Bakery is in more Bay Area grocersAlvarado Street Bakery fields the deeper lineup
Alvarado Street Bakery
One Mighty MIll
40
brand power
21
19
products
8
2
categories
1
7
subcategories
5
13
grocers
3
$7.57
avg price
$8.00
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Alvarado Street Bakery▭ One Mighty MIll
Distribution · 30% of score54·13
O
carried in 13 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Alvarado Street Bakery
only One Mighty MIll
no top category Alvarado Street Bakery doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Alvarado Street Bakery · One Mighty MIll
