Alvarado Street Bakery vs Thomas’ · Bay Area shelf head-to-head
Alvarado Street Bakery and Thomas’, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Thomas’ carries more Brand PowerThomas’ is in more Bay Area grocersThomas’ fields the deeper lineup
Alvarado Street Bakery
Thomas’
40
brand power
50
19
products
30
2
categories
3
7
subcategories
5
13
grocers
15
34.0¢
price per oz
45.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Alvarado Street Bakery▭ Thomas’
Distribution · 30% of score54·63
carried in 13 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Alvarado Street Bakery
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Alvarado Street Bakery · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Alvarado Street Bakery · Thomas’
