Amazing Grass vs Garden Of Life · Bay Area shelf head-to-head
Amazing Grass and Garden Of Life, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Garden Of Life carries more Brand PowerAmazing Grass fields the deeper lineup
Amazing Grass
Garden Of Life
30
brand power
41
11
products
8
1
categories
4
1
subcategories
5
3
grocers
3
$30.48
avg price
$19.01
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Amazing Grass▭ Garden Of Life
Distribution · 30% of score13·13
carried in 3 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Amazing Grass
no top category Garden Of Life doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Amazing Grass · 2
only Garden Of Life · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Amazing Grass · Garden Of Life
