American Beauty vs Barilla · Bay Area shelf head-to-head
American Beauty and Barilla, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Barilla carries more Brand PowerBarilla is in more Bay Area grocersBarilla fields the deeper lineup
American Beauty
Barilla
7
brand power
55
4
products
51
1
categories
4
4
subcategories
22
3
grocers
15
$3.57
avg price
$3.90
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ American Beauty▭ Barilla
Distribution · 30% of score13·63
A
carried in 3 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only American Beauty
no top category Barilla doesn’t also play in.
only Barilla
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only American Beauty · 0
no exclusive doors — everywhere American Beauty is, Barilla is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: American Beauty · Barilla