American Beauty vs Garofalo · Bay Area shelf head-to-head
American Beauty and Garofalo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Garofalo carries more Brand PowerGarofalo is in more Bay Area grocersGarofalo fields the deeper lineup
American Beauty
Garofalo
7
brand power
41
4
products
28
1
categories
4
4
subcategories
17
3
grocers
10
$3.57
avg price
$5.59
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ American Beauty▭ Garofalo
Distribution · 30% of score13·42
A
carried in 3 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only American Beauty
no top category Garofalo doesn’t also play in.
only Garofalo
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only American Beauty · 0
no exclusive doors — everywhere American Beauty is, Garofalo is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: American Beauty · Garofalo