Ami Wholesale Dist.inc. vs Ball Park · Bay Area shelf head-to-head
Ami Wholesale Dist.inc. and Ball Park, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ball Park carries more Brand PowerBall Park is in more Bay Area grocersBall Park fields the deeper lineup
Ami Wholesale Dist.inc.
Ball Park
12
brand power
38
2
products
17
2
categories
4
1
grocers
8
$4.59
avg price
$6.68
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ami Wholesale Dist.inc.▭ Ball Park
Distribution · 30% of score4·33
A
B
carried in 1 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score15·76
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ami Wholesale Dist.inc.
no top category Ball Park doesn’t also play in.
only Ball Park
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Ami Wholesale Dist.inc. · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ami Wholesale Dist.inc. · Ball Park
