Amy & Brian vs C2o Coconut Water · Bay Area shelf head-to-head
Amy & Brian and C2o Coconut Water, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
C2o Coconut Water carries more Brand PowerC2o Coconut Water is in more Bay Area grocersC2o Coconut Water fields the deeper lineup
Amy & Brian
C2o Coconut Water
28
brand power
52
7
products
18
1
categories
3
9
grocers
17
23.0¢
price per fl oz
22.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Amy & Brian▭ C2o Coconut Water
Distribution · 30% of score38·71
A
carried in 9 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Amy & Brian
no top category C2o Coconut Water doesn’t also play in.
only C2o Coconut Water
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Amy & Brian · 1
only C2o Coconut Water · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Amy & Brian · C2o Coconut Water
