Amy & Brian vs Vita Coco · Bay Area shelf head-to-head
Amy & Brian and Vita Coco, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Vita Coco carries more Brand PowerVita Coco is in more Bay Area grocersVita Coco fields the deeper lineup
Amy & Brian
Vita Coco
28
brand power
54
7
products
20
1
categories
3
9
grocers
16
23.0¢
price per fl oz
28.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Amy & Brian▭ Vita Coco
Distribution · 30% of score38·67
A
carried in 9 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Amy & Brian
no top category Vita Coco doesn’t also play in.
only Vita Coco
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Amy & Brian · 1
only Vita Coco · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Amy & Brian · Vita Coco
