Ancient Harvest vs Rummo · Bay Area shelf head-to-head
Ancient Harvest and Rummo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ancient Harvest is in more Bay Area grocersRummo fields the deeper lineupAncient Harvest sits further up the premium end
Ancient Harvest
Rummo
51
brand power
51
15
products
29
2
categories
2
7
subcategories
15
19
grocers
15
52.4¢
price per oz
37.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ancient Harvest▭ Rummo
Distribution · 30% of score79·63
carried in 19 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ancient Harvest
only Rummo
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ancient Harvest · Rummo
