Ardor Energy vs Liquid Death · Bay Area shelf head-to-head
Ardor Energy and Liquid Death, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Liquid Death carries more Brand PowerLiquid Death is in more Bay Area grocersLiquid Death fields the deeper lineup
Ardor Energy
Liquid Death
33
brand power
55
10
products
33
2
categories
6
9
grocers
14
31.5¢
price per fl oz
14.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ardor Energy▭ Liquid Death
Distribution · 30% of score38·58
A
carried in 9 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ardor Energy
no top category Liquid Death doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Ardor Energy · 3
only Liquid Death · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ardor Energy · Liquid Death
