Arizona vs Kool-aid · Bay Area shelf head-to-head
Arizona and Kool-aid, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Arizona carries more Brand PowerArizona is in more Bay Area grocersArizona fields the deeper lineup
Arizona
Kool-aid
41
brand power
26
42
products
9
3
categories
3
9
subcategories
4
8
grocers
4
5.4¢
price per fl oz
6.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Arizona▭ Kool-aid
Distribution · 30% of score33·17
K
carried in 8 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score97·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Arizona
only Kool-aid
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Kool-aid · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Arizona · Kool-aid
