Armanino vs Stouffer's · Bay Area shelf head-to-head
Armanino and Stouffer's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Stouffer's carries more Brand PowerStouffer's is in more Bay Area grocersStouffer's fields the deeper lineupArmanino sits further up the premium end
Armanino
Stouffer's
19
brand power
52
6
products
68
2
categories
5
2
subcategories
8
5
grocers
10
91.7¢
price per oz
53.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Armanino▭ Stouffer's
Distribution · 30% of score21·42
A
S
carried in 5 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score39·100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Armanino
only Stouffer's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Armanino · 0
no exclusive doors — everywhere Armanino is, Stouffer's is too.
only Stouffer's · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Armanino · Stouffer's
