Armra vs Fever-tree · Bay Area shelf head-to-head
Armra and Fever-tree, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fever-tree carries more Brand PowerFever-tree is in more Bay Area grocersFever-tree fields the deeper lineupArmra sits further up the premium end
Armra
Fever-tree
22
brand power
63
4
products
43
3
categories
5
4
subcategories
9
3
grocers
20
$3.39
avg price
$7.34
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Armra▭ Fever-tree
Distribution · 30% of score13·83
A
carried in 3 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Armra
only Fever-tree
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Armra · 0
no exclusive doors — everywhere Armra is, Fever-tree is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Armra · Fever-tree